Products
Being a home improvement retailer, Home Depot offers EVERYTHING a home owner would need such as building materials, home improvement products, lawn and garden products, home decorative items, and right tools to complete any home improvement projects. The biggest contributor to Home Depot’s net sales is their plumbing, electrical, and kitchen products which makes up 29.8% of its final net sales. Inventory in each store consists of at least 40,000 different kinds of products for any home improvement project, and whatever can’t be found in the store can always be special ordered. The best part regarding Home Depots products is that they offer a low price guarantee. Essentially they will honor any competitors advertised prices!
When looking at Home Depots products from an internal point of view, they were able to develop strategic alliances that enables them to enhance their product selection. They offer a variety of products ranging from higher priced/high quality to more affordable options to fit a variety of consumers needs. Many of their product suppliers are well known brand names such as Behr Premium Plus® paint, Milwaukee®, RIDGID® power tools, and many more. Some of their well known brands are exclusively offered at Home Depot, which gives them a competitive advantage. Distinguishing products is considered to be the big impact towards their continual growth and merchandising strategy.
When looking at Home Depots products from an internal point of view, they were able to develop strategic alliances that enables them to enhance their product selection. They offer a variety of products ranging from higher priced/high quality to more affordable options to fit a variety of consumers needs. Many of their product suppliers are well known brand names such as Behr Premium Plus® paint, Milwaukee®, RIDGID® power tools, and many more. Some of their well known brands are exclusively offered at Home Depot, which gives them a competitive advantage. Distinguishing products is considered to be the big impact towards their continual growth and merchandising strategy.
Services
Not only does Home Depot offer a wide variety of products, but they also have many services to offer their customers. To make it even better, some of these services are FREE! They strive on giving customers specialized support and services to ensure they complete any home project successfully. Since Home Depot encounters a variety of consumers they tend to offer a variety of services to meet each consumers needs. Some consumers prefer to conquer home renovations themselves, while others prefer to pay for qualified professionals to complete the required labor. Services that customers can purchase in store include a variety of product installations such as windows, flooring, cabinets, water heaters, roofing, siding, and/or counter tops. Even though these services are usually offered for an additional charge, often times Home Depot has special promotions for free installation with purchasing a certain amount of their products. The services that can be purchased appeal most to the consumers that don’t want to do any physical labor, where on the other hand the do-it-yourself consumers are the ones that get to benefit from Home Depot’s free services! Every Saturday and Sunday each Home Depot store offers free clinics to demonstrate a specific home improvement task. Each week these demonstrations vary from shower tiling, laminate floor installation, wall texturing, and many more. These clinics give consumers the opportunity to learn quality skills from professionals and to make sure they have the knowledge, right tools, and supplies for each home improvement project they decide to tackle.